MSP Marketing: Should MSPs Target One or Several Verticals?
While many managed services providers (MSPs) successfully grow their businesses and add new clients through word-of-mouth advertising, many that have taken their growth to new heights did so through successful marketing campaigns that targeted the potential customers. By doing that, MSPs can deliver their valuable services to more customers that need them and potentially capture more of the estimated $239.7 billion market for managed services (as of 2021). Continue reading