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MSP Referrals

How to Get Managed Services Client Referrals

How to Get Managed Services Client Referrals

Generating referrals from existing clients can grow your business significantly if you’re willing to dedicate enough time and resources to the effort. MSPs without marketing funds to allocate to other types of MSP marketing strategies — including content marketing, SEO, and influencer marketing — benefit from client referrals when the strategy behind the effort is well thought out and properly executed. Continue reading

Selling Disaster Recovery as a Service

Selling Disaster Recovery as a Service: Guide for MSPs

Selling Disaster Recovery as a Service: Guide for MSPs

For MSPs, selling Disaster Recovery as a Service, or DRaaS, can be challenging for a number of reasons.

These start with the term itself. “Disaster recovery” sounds dramatic, and may mislead some customers into assuming that the service is useful only during truly extreme disasters, rather than in the face of any type of data loss or business disruption. Continue reading

The MSP’s Guide to Clients’ Personal Device Management

The MSP’s Guide to Clients’ Personal Device Management

The shift to working from home that many companies have undergone in response to the coronavirus crisis has created a variety of challenges for MSPs who manage these companies’ IT networks. Among them is the sudden entry of personal devices into business networks. When employees began working from home, many started using personal devices for business operations. Continue reading