Customer referrals are a powerful way for managed service providers (MSPs) to bring in new business. In fact, a potential customer is four times more likely to make a purchase when referred by a friend or colleague.
MSP Sales Cadence: Key Things to Learn
A sales cadence is a structured approach to reaching out to potential customers and moving them through the sales process. For managed service providers (MSPs), having a clear and effective sales cadence can be crucial to building a successful business. In this blog post, we'll discuss some key things to consider when developing a sales cadence for your MSP. Continue reading
Backup to Elevate a Cybersecurity Offering to a Cyber Resilience Offering
Those MSPs offering customers solely cybersecurity services to give protection from cyberattack are missing out on an opportunity to strengthen two of their offerings, while improving their customers’ operational availability. Continue reading
Why Dark Web Monitoring Should Be Top of Mind for MSPs
Cyber threats are on the rise worldwide, with attacks in 2021 causing an estimated $6 trillion in damages. That figure is only expected to rise further in the years to come, costing an estimated $10.5 trillion in damages to businesses worldwide by 2025. These damages affect businesses large and small, and in every flavor and type of industry — no one is immune. Continue reading
One Ransomware Gang Down, More to Go: It’s not Time to Be Complacent
Recently, the international community saw a significant victory in the fight toward a safer and more secure cyberspace. The Department of Justice announced it had, in partnership with other organizations, successfully taken down the Hive ransomware network. Continue reading
Will Ransomware Drive Innovation in 2024?
Cyber-threats were at an all-time high in 2023, with ransomware attacks in many cases leading the way in terms of both number of attacks and impact. Attacks in 2022 grabbed headlines, with incidents at Colonial Pipeline, Kaseya, JBS Foods, and countless other businesses. Those attacks continued throughout 2023, impacting state and local governments, schools, hospitals, and more. Continue reading
The Importance of Automation to MSPs in 2024
When it comes to making technology investments in 2024, what are some of the most impactful areas that managed services providers (MSPs) can evaluate to grow their business? One clear emerging category is automation, which has seen incredible advancements and promise for MSP businesses in recent years. Continue reading
How Deep Learning Is Changing the Cybersecurity Space
The advancement of technology over the past decade, particularly in artificial intelligence (AI), has created incredible new opportunities for managed services providers (MSPs) that help support clients with their technology needs, as well as the potential to leverage these technologies for their use. Continue reading
Why Single-Pane-of-Glass Software Is Ideal for MSPs
One of the crucial factors for any business leader to consider is the tools they're putting in place to deliver excellent outcomes. This is especially true for a managed service provider (MSP), as the tools they use provide the foundation for the technology and services they can offer customers. Continue reading
Simple Ways MSPs Can Build Recurring Revenue
When building a successful managed services provider (MSP) practice, the core is consistently delivering customers the best technology and services possible. But, regarding the business side, it is all about building recurring revenue, which allows the MSP to fuel its operations and ensure stable, long-term growth. Continue reading
MSP Sales Skills
The pandemic has seriously disrupted the MSP sales process in recent years, and while we navigate the new normal, it is still uncertain how much longer we will all have to put up with this. What are the top sales talents your team needs in order to succeed, so that your MSP firm can expand, since growth requires sales? Continue reading
Why MSPs Need Boots-on-the-Ground Salespeople
While a managed services provider (MSP) may be largely focused on technology and services, spreading the word about those offerings is essential in order to continue growing the business. One key way to do that is to have strong sales practices to prospect for and engage with potential customers. Continue reading